Community Involvement

Who would’ve ever imagined that an ordinary trip to Mexico and the best fish tacos our founders had ever eaten would spur a successful group of local restaurants on the North Carolina coast? Since its inception in 1993 with K38 Baja Grill on Oleander Drive, our restaurant group has specialized in fresh Baja Mexican cuisine. With killer house recipes, a laid-back atmosphere and friendly staff—what’s not to love? We employ motivated, upbeat individuals who take true pride in their work. We guarantee only the best customer service when you dine at any of our six convenient locations.

We’re dedicated to supporting this gem of a city we call home. That’s why we contribute to causes close to our heart such as the Cape Fear Chapter of the Surfrider Foundation and Hope from Helen.

Please contact us if your organization is seeking sponsorships for a special event, or would like to be considered for charitable donations.


Purchase a Piece of Live.Eat.Surf.

Love So will they, so give them the gift of your favorite local eatery. Search through our entire line of surf inspired apparel or grab a giftcard for that special someone and remember to keep it local.

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Catering is Muy Bueno.

Interested in having our restaurants serve your next big event? We cater to gatherings of all sizes, from small office parties to outdoor weddings and can accomodate any request. Book your next event with us and experience our ever evolving flavorful menu and professional catering service.

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